Classic Presidential Ad Ronald Reagan’s Bear Ad

This is an ad from the 1984 campaign from then President Ronald Reagan called, “The Bear.” “There is a bear in the woods,” is the opening line of the ad. The ad tried to prove that President Reagan would negotiate with the Russians based on peace through strength. His opponent Walter Mondale would rather talk with the Russians. According to the ad, “For some people, the bear is easy to see. Others don’t see it at all. Some people say the bear is tame. Others say it’s vicious and dangerous. Since no one can really be sure who’s right, isn’t it smart to be as strong as the bear? If there is a bear…” In those days the symbol for the Soviet Union was the bear.

This is the extended version of the ad. The original ad is only 31 seconds long.

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