Classic Presidential Ads, It’s Morning Again In America Ronald Reagan 1984

1984 was made famous by a George Orwell book, and President Reagan won his second term. Walter Mondale was the democratic challenger who faced an uphill battle. Mondale only won the District of Columbia, and a close one in his home state Minnesota. The actual title of this 1984 Reagan commercial is “Prouder, Stronger, Better,” but the opening line, “It’s morning again in America”, inspired the ad’s better-known nickname. Reagan was helped by a strong economic recovery from the deep recession of 1981–1982, and won in a landslide not matched since. With all this in mind, after watching this ad it is hard not to support the candidate.

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