Hillary Clinton is using President Bush’s veto of child health insurance legislation as an opportunity to launch a new ad campaign that shows she is the best candidate to provide universal health care. Her ad, which will air in Iowa and New Hampshire, doesn’t mention Bush’s veto, but the timing is not an accident. In the ad an announcer says, “Hillary stood up for universal health care when almost no one else would, and kept standing until six million kids had coverage.” The bill President Bush vetoed would have expanded the reach of the State Children’s Health Insurance Program, which was created during President Clinton. The ad also shows a contrast between Rudy Giiuliani and Clinton. “She stood by ground zero workers who sacrificed their health after so many sacrificed their lives, and kept standing until this administration took action,” the ad’s announcer says. Giuliani has been sharply criticized by ground zero workers for his actions before, during, and after 9/11. The ad then ends by showing a contrast between Clinton and all the rest of the Democratic candidates. “So now that almost every candidate is standing up for health care for all,” the announcer says, “which one do you think will never back down?” She managed to cover several bases with this 30 second ad. She seized on the health care buzz created by Bush’s veto. She showed she stood tall and supported the ground zero workers as opposed to Giuliani who claims he is the only one that can beat her. She also differentiated herself from the rest of the Democratic bunch when it comes to her health care plan.
Alan Cosgrove
Here is Hillary Clinton’s new ad ‘Stand by Us’;
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