Bill Richardson has launched the third ad in his series of interview ads. All three have used humor to get his point across. This ad is called “Asked You.” Some say his strategy of using humor in his ads is working, because his poll numbers have risen since he started them. In this third ad he is at the same interview table with the same bored interviewer. He talks about a bunch of good things he has done for New Mexico, and the interviewer responds with “But what I asked you was if you were a tree, what kind of tree would you be?” He is airing the ads along with more traditional ads that make some of the same points.
Here is Richardson’s newest ads;
First the funny one;
and the traditional ad;